What Is Medium And Why Should Startups Care?

First, it was Facebook. Then, it was Twitter. Then Instagram. Vine. Snapchat. Reddit. Anchor. Insert 180 other social products here…

First, it was Facebook. Then, it was Twitter. Then Instagram. Vine. Snapchat. Reddit. Anchor. Insert 180 other social products here. Somewhere in the mix, Medium was brought to life. This one was a little different from the get-go.

For starters, the founders, Ev Williams and Biz Stone, also were the cofounders of Twitter. Before that, Ev founded Blogger,…