Hustler? Cool, But Your CAC Still Isn't $0
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Writing about my observations on startups, access, and markets. The posts will be inconsistent, but you'll always get my best.
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Hustler? Cool, But Your CAC Still Isn't $0
Most founder hustlers think that since they get all their customers manually, their CAC (customer acquisition cost) is nearly $0. And they think this is an impressive metric to share with investors and do so proudly. In this video, we debunk this myth and share why you should never tell tell a VC your CAC is $0 + we share what to tell them instead.